Terms of service

Last updated: 20 August 2026

These terms are the agreement between you and Merchu when you use www.merchu.ai (including creating designs, subscribing to a plan, and ordering printed DTF transfers). They're written in plain English on purpose. If anything is unclear, email info@1clickprint.com and we'll explain. Nothing in these terms takes away rights you have under UK consumer law.

1. Who we are and what these terms cover

Jekat Limited (trading as Merchu) is a company registered in England and Wales (company number 09048025), with our registered office at Unit 48 Dinnington Business Centre, Sheffield, S25 3QX, United Kingdom. Printed DTF transfers ordered through Merchu are produced in-house under our 1ClickPrint brand.

These terms apply whenever you use Merchu, whether browsing without an account, using a free account, subscribing to a paid plan, or ordering printed transfers. By creating an account or placing an order, you accept them. Our privacy policy explains how we handle your personal data and forms part of the agreement between us.

2. Your account

  • You must be at least 18 years old to create an account or place an order. Merchu is a commercial design and print service, and accounts involve payment obligations.
  • You must give us accurate information (in particular a working email address, which is how we send order and billing information) and keep your sign-in details secure. You're responsible for activity on your account, so tell us straight away at info@1clickprint.com if you think someone else has access.
  • You may use Merchu as an individual or on behalf of a business. If you use it for a business, you confirm you have authority to bind that business to these terms.
  • One account per person. We may decline or close duplicate accounts created to obtain extra free allowances.

3. The service

Merchu provides, in one workflow:

  • AI design generation. Artwork generated from your briefs, photos and selections, delivered as transparent PNG and print-ready CMYK files.
  • Product mockups and listing copy. Generated product photos and marketplace-tuned titles, tags and descriptions for your designs.
  • Marketplace publishing. Creating draft listings on marketplace accounts you connect (see section 10).
  • DTF printing. A gang-sheet editor and ordering service for printed direct-to-film transfers, produced by us and delivered to UK addresses (see section 6).

Some parts of Merchu (for example the gang-sheet editor) can be used before you create an account. Work you build as a guest is stored temporarily and linked to your browser; it's kept for a limited period (currently 7 days) and then deleted unless you sign up and claim it. Don't rely on a guest draft as your only copy of artwork you care about.

4. Plans, tokens and billing

  • Plans. We offer a free plan and paid subscriptions, billed monthly or annually through our payment processor (Stripe). The current prices, generation allowances and DTF print rates for each plan are shown in the pricing section of our homepage and at checkout. Prices are shown excluding VAT; VAT is added at checkout where applicable.
  • Renewal. Subscriptions renew automatically at the end of each billing period (monthly or yearly) until cancelled. We'll give you advance notice by email of any price increase before it applies to you, so you can cancel first if you'd rather.
  • Tokens. AI actions (generating designs, and AI suggestions inside the designer) consume tokens. Each plan includes a monthly token allowance which resets at the start of each billing month; unused monthly tokens don't carry over. Paid plans can also buy token top-up packs. Top-up tokens don't expire while your account is open and are used after your monthly allowance runs out.
  • Tokens aren't money. Tokens have no cash value, can't be transferred to another account, and (except as set out in section 5 or required by law) aren't redeemable for cash.
  • Plan changes. You can upgrade at any time; the new plan and rate apply from the upgrade. If you downgrade or cancel, your current plan runs to the end of the period you've paid for.
  • Failed payments. If a renewal payment fails, we'll retry and let you know. If it still fails, your account drops back to the free plan; your designs stay in your account.

5. Cancelling and refunds (subscriptions and tokens)

  • Cancelling. You can cancel your subscription at any time by emailing info@1clickprint.com from your account email. We'll confirm by reply and process it within 2 working days. Cancellation takes effect at the end of the billing period you've already paid for: you keep full access until then, and you won't be charged again. Designs you've already generated remain yours (section 7).
  • Your 14-day cooling-off right. When you buy a subscription or token top-up as a consumer, you have a legal right to change your mind within 14 days. Because we make the plan and tokens available immediately, by purchasing you agree that the service starts straight away rather than after the cooling-off period. If you cancel within the 14 days, we'll refund what you paid less a fair amount for what you've already used (for a subscription, the proportion of the period elapsed; for a top-up, the tokens you've spent).
  • After 14 days subscription payments for the current period aren't refundable, except where the service has been faulty or as required by law.
  • If something's wrong. If the service isn't working as described, tell us at info@1clickprint.com. Under the Consumer Rights Act 2015 you're entitled to have a faulty digital service put right, or to an appropriate price reduction if we can't.

7. Your content and your designs

  • You own your designs. As between you and us, you own the designs you generate on Merchu and the briefs, photos and artwork you upload. To the extent we hold any rights in a generated design, we assign them to you. You can use your designs commercially (sell them on Etsy, eBay, Shopify or anywhere else), and we don't take a cut of your sales.
  • What you allow us to do. You give us a licence to host, store, process, display and transmit your content as needed to run the service: generating designs and mockups, producing print files, printing your orders, and publishing listings you ask us to publish. This licence ends when the content is deleted, except for copies we must keep for legal or backup purposes. We won't use your designs to promote Merchu without asking you first.
  • What you promise us. That you have the rights to anything you upload, and that your briefs and uploads don't infringe anyone's intellectual property or other rights. If a third party brings a claim against us because content you supplied or commissioned broke this promise, you'll cover the losses and costs we reasonably incur (if you're a consumer, only to the extent the claim results from your breach, and this doesn't affect your statutory rights).
  • Back up what matters. Download copies of designs you care about. We're not an archival service, and content is deleted on the schedules in section 12.

8. AI-generated content

  • Designs are produced by third-party AI models from the brief you provide. Outputs can be imperfect, including misspelled text, anatomical oddities, or results that differ from what you imagined. Tokens are consumed by generation whether or not you like the result; review every design before printing or listing it.
  • AI models can independently produce similar outputs for similar prompts, for you or for other users. We don't guarantee that a generated design is unique, or that it's capable of trademark or copyright registration in any jurisdiction.
  • Our generation pipeline is designed to avoid well-known trademarks, brand marks and copyrighted characters, but no filter is perfect and we don't run legal clearance on outputs. You're responsible for what you ask for and for checking a design doesn't infringe third-party rights before you sell it, especially if your brief references a brand, character, celebrity or another artist's work.

9. Acceptable use

Don't use Merchu to create, upload, print or publish content that:

  • infringes intellectual property rights, including briefs deliberately imitating brands, logos, characters or named artists' work;
  • is unlawful, defamatory, or harassing, or that promotes violence or hatred against people or groups;
  • sexualises minors in any way, or exploits or harms children;
  • uses a real person's name or likeness without the right to do so.

And don't:

  • resell, share or automate access to the service (including scraping, bulk-generation bots, or sharing one account across a team without our agreement);
  • attempt to bypass token accounting, rate limits or other technical controls, or probe the service for vulnerabilities other than via responsible disclosure to info@1clickprint.com;
  • reverse-engineer the service or use it to build a competing dataset or product.

We may remove content, refuse to print an order (refunding it), or suspend accounts that break this section (see section 12).

10. Publishing to marketplaces

  • If you connect an Etsy, eBay or Shopify account, you authorise us to act on your instructions through that connection, for example creating draft listings. You can revoke that access at any time from the marketplace's own settings (for example Etsy's "Connected apps" security page), or email info@1clickprint.com and we'll remove the connection and delete the stored tokens.
  • The listings are yours, on your marketplace account. You're responsible for their content and accuracy (including prices and shipping settings you configure there), for complying with the marketplace's policies, for fulfilling what you sell, and for any taxes on your sales.
  • Marketplaces are independent services. We're not responsible for their availability, fees, policy decisions, or actions they take against your account, and a change on their side may limit features (we'll restore them where we reasonably can).

11. Our intellectual property

The Merchu service itself (the software, designer, editor, prompt systems, garment and style catalogues, mockup pipeline, site design, and the Merchu and 1ClickPrint names and logos) belongs to us or our licensors. We give you a personal, non-exclusive right to use the service under these terms; nothing transfers any of our IP to you (your designs, which you own, are covered in section 7).

12. Suspension, closing your account and deletion

  • You can leave at any time. Email info@1clickprint.com to close your account. Download your designs first. Any paid period runs to its end as in section 5; outstanding print orders are still produced and delivered.
  • We can suspend or close accounts that seriously or repeatedly break these terms (especially sections 9 and the payment obligations), where we must by law, or where abuse threatens the service. Unless the breach makes it inappropriate (for example, unlawful content or fraud), we'll warn you first and give you a chance to fix the problem, and we'll let you retrieve your designs.
  • Deletion schedules. Designs you delete are removed permanently after 30 days. Guest drafts are deleted after about 7 days if unclaimed. When an account closes we delete or anonymise its data on the schedule in the privacy policy, keeping only what we're legally required to keep (such as billing records).

13. Service changes and availability

We're constantly improving Merchu and may add, change or retire features. If we withdraw something material to a plan you've paid for, we'll tell you in advance and you can cancel with a pro-rata refund of the unused period. We work to keep the service available but, like any online service, we don't guarantee it will be uninterrupted or error-free. AI providers, marketplaces and infrastructure we depend on can have outages of their own. Planned maintenance will be scheduled outside peak hours where possible.

14. Our responsibility to you

  • What we don't limit. Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that can't be excluded under UK law, including your statutory rights as a consumer under the Consumer Rights Act 2015.
  • If you're a consumer: we're responsible for foreseeable loss or damage caused by our breach of these terms or our failure to use reasonable care and skill. We're not responsible for loss that wasn't foreseeable when you accepted these terms, or for business losses where you use the service for trade (see the next point).
  • If you use Merchu for business: we're not liable for loss of profits, revenue, sales, data or business opportunity, or indirect or consequential loss; and our total liability to you in any 12-month period is limited to the amounts you paid us in that period. We don't guarantee any level of sales from designs or listings created with Merchu.
  • Events outside our control. We're not responsible for delay or failure caused by events beyond our reasonable control (for example carrier failures, power or internet outages, or supplier shutdowns). We'll let you know and do what we reasonably can to limit the impact.

15. Other important terms

  • We may transfer this agreement to another organisation (for example, as part of a business sale); your rights under it won't be reduced, and we'll tell you if it happens. You need our written agreement to transfer yours.
  • If a court finds part of these terms unenforceable, the rest continues in force.
  • If we don't enforce a part of these terms right away, we can still enforce it later.
  • These terms, the privacy policy, and the prices shown at checkout are the whole agreement between us for the service.

16. Governing law and disputes

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction, except that if you're a consumer living in Scotland or Northern Ireland, you can also bring proceedings in your local courts, and you keep the protection of any mandatory rules of consumer law where you live.

If we have a disagreement, email info@1clickprint.com first. Almost everything can be sorted out informally, and we'd rather fix the problem than argue about it.

17. Changes to these terms

We may update these terms, for example to reflect new features, prices, or changes in the law. When we do, we'll change the "Last updated" date at the top of this page; for material changes we'll give you reasonable advance notice by email or in-app notice. If you don't agree with a material change, you can cancel under section 5 before it takes effect. The version of the terms in force when you place an order is the one that applies to that order.

18. Contact

Questions, cancellations, problems with an order, or anything else: email info@1clickprint.com, or write to Jekat Limited, Unit 48 Dinnington Business Centre, Sheffield, S25 3QX, United Kingdom.